Stand out with an award-winningHave you ever walked into a business that just felt cold? Or worked for an employer that struggled with direction? Chances are, you don’t work or shop there anymore.
Companies that lead with purpose and values attract and retain motivated, engaged, and aligned employees. Leaders successfully communicate the company mission, and integrate it daily. It builds trust, drives performance, creating a place where people want to stay — and invest their time and money.
Anchoring your team with purpose and values also does wonders for your business. People like to work with and buy from companies that make a positive impact.
Purpose and values in 2025
Gen Z is purpose-driven, millennials care about values and mission-driven work, and Gen X is searching for alignment, too. In short, every age group cares about (and sometimes demands) purpose and values.
Companies must home in on providing meaning to meet employee and customer retention goals. It isn’t just good PR; it’s also a smart strategy for your bottom line.
Five 2025 Top Workplaces for Purpose & Values
The Top Workplaces for Purpose & Values award celebrates organizations that effectively communicate their company mission and integrate that meaningfulness into their culture. Top Workplaces recognized 1131 employers as Purpose & Values Top Workplaces for 2025. Here are five noteworthy winners to celebrate.
Susan G. Komen
Susan G. Komen has a multifaceted approach to driving purpose and values. The organization’s mission is “to save lives by meeting the most critical needs in our communities and investing in breakthrough research to prevent and cure breast cancer.” Investments in research, community engagement, and global advocacy prove Susan G. Komen’s deep commitment to meaningful impact.
Learn more: Susan G. Komen Company Profile
F&G
F&G embodies its purpose and values by helping individuals achieve their financial aspirations. The company’s core values include:
- Partnership and innovation
- Transparency and accountability
- Empowerment and inclusivity
F&G is committed to operating in a way that brings positive impact to our customers, team members and communities.
Learn more: F&G Company Profile
KnowBe4
KnowBe4 regularly emphasizes its values of security, helpfulness, and having fun. In addition to its internal culture, KnowBe4 is committed to social responsibility and sustainability. By integrating these values into daily operations, the company advances its mission of improving cybersecurity awareness and creates a rewarding and impactful environment for employees. Great news, KnowBe4 is hiring! 
Learn more: KnowBe4 Company Profile
Georgia's Own Credit Union
Georgia’s Own Credit Union has been purpose-driven since 1934. Its “Banking on Purpose” mission underscores a fierce commitment to the company’s values of community prosperity, engagement, and helpfulness. Georgia’s Own Credit Union is a proud 2025 Top Workplace for Purpose & Values, signifying that employees also find strength in the mission.
Learn more: Georgia’s Own Credit Union Company Profile
CGI
CGI’s foundational “Dream” is to create a working environment where employees enjoy working together to build a company that everyone is proud of. While the company is committed to building a more inclusive and sustainable world, CGI employees are encouraged to build purpose-driven careers for themselves as well.
Learn more: CGI Company Profile
Get Top Workplaces for Purpose & Values recognition
Give employees, customers, and partners confidence in your company. Build a credible reputation and stand out against the competition with Top Workplaces for Purpose & Values recognition. Nominate your company now to attract the right people — and more of them.
